The Stats

According to the Royal College of Physicians, vaping is at least 95% safer than smoking. Studies also suggest that when it comes to quitting, vapourisers offer a 60% higher chance of success over simply going cold turkey. Sweden has one of the world's lowest smoking rates - just 5% thanks to a harm reduction strategy that includes vapes.

Safer than cigarettes


Quit rate over cold-turkey


Non-Smoking rate in Sweden (harm reduction strategy)


Percentage of Smokers who would quit if vaping were legal


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